Real Estate Corner…

Q.  What do buyers really want when looking for a house?

A.   Here are ways to tap into what every buyer wants:

  • Every buyer wants a place to call “home”.  The decision to buy is emotional, not 100% logical.  Buyers look at a “house,” but they’re really evaluating it for its potential to become their home.  Properly staging your house allows buyers to have an emotional experience – seeing their family living there.
  • Every buyer wants a bargain.  Subtly influence buyers by using such phrases as “priced to sell” or “a unique bargain at this price.” 
  • Every buyer wants to claim special discounts.  You can motivate a sale by creating a sense of urgency.  Consider using special terms that expire on a fixed date.

Want to learn more secrets about how to sell your home fast and for the most money?  Call and ask for my Free Consumer Report called “6 Steps For Selling Your Home For TOP DOLLAR.”  I’ll send a copy right over to you.

Do you have a question you want answered related to real estate or home ownership?  Feel free to call me at 910-352-0998.  Perhaps I’ll feature your question in my next issue!